Sales & Distribution
As described in our corporate vision, Tigaraksa is determined to become the leading in sales and distribution business in Indonesia. We have pioneered the sales and distribution business years ago and we are continuing the journey to excellence in the business.
To Be A Market Driven Sales Organization
Tigaraksa’ sales and distribution business, as the backbone of our overall business, focuses on creating a market driven sales organization. How do we do that? We are currently developing an innovative system which integrating our roles as distributors with those of our principals, through the following innovations:
Integrated Supply/Demand Chain
At the moment, we are establishing an on-line and integrated information system which will facilitate our principals to (i) access information on sales from modern trade outlets and urban provisions outlets, stock positions, etc. Using those facilities both the principals and Tigaraksa as distributors will be able to create a one number system (12 months rolling forecast) which at the end will create automatic replenishment system that will significantly increase efficiency at all process line of both our principals and Tigaraksa’s business (i.e.: reducing stock level, working capital efficiency).
Aside from Information Technology Utilization, we are maximizing our capability of handling and integrating the distribution process of our principals’ products. In the future, we are planning to provide our principals with our service for physical handling of finished goods at principals’ warehouse; which is actually a logical consequence Tigaraksa being the distributor.
Trade Marketing
Having the common goal to achieve volume and profit, we understand the need for integrating marketing and promotional activities performed by marketing troops of our principals with those which are our responsibilities as distributor.
Our sales teams will jointly cooperate with our principals marketing teams by conducting marketing researches, sales and information management and category management. Category management involves managing products by its category and customizing each category’s product mix, merchandising, and promotions based on customers’ preferences on a store by store basis.
By doing so, our principals marketing teams will be able to focus on their part of marketing activities i.e. product management, packing, consumer promo, advertising, etc.
How far are we to an integrated relationship with our principals?
In mid 2005, we launched an Executive Information System, a facility which gives access to some important information and an update of certain data i.e. service level from Principal/Account and stock positions. We have also implemented On-Line & Auto Ordering PO System to selected modern trade accounts such as Alfamart, Indomaret & Indogrosir. Please see section Our Strive For Excellence for more information on our recent innovations.
Our Strong Network
As a major distribution company, we have a nation-wide network covering 155 modern trade accounts or 3.191 stores and 120.000 urban provisions outlets. Tigaraksa directly handles the sales and distribution to modern trade stores. To improve our level of service and increase the speed of delivery to maintain goods availability at all time, in year 2000, our S&D division has implemented a 24 hours delivery services to modern trade outlets. The sales and distribution of products to urban provisions outlets are managed in cooperation with 105 sub-distributors and 5 agents operating within Indonesian territory.
Sub-distributor functions as business partners to channel products to various outlets mainly the traditional outlets, in line with the division policies and under supervision of the respective Area Sales Supervisors. Each sub-distributor manages the distribution of products within certain agreed area.
To support day-to-day operational activities of our sub-distributors and also, in order to integrate our information system, Tigaraksa provides a computer-based operation information system, the Scylla system, to our sub-distributors which enables us to obtain real time and accurate information and analysis which will help the Management in organizing and providing principals with value added information.
Click here to see how vast our distribution channel is, or find out about our distribution network, our warehouses, and information on our sales forces.
Our Principals & Products
Over the years, Tigaraksa has served major companies in selling and distributing fast moving consumer products including milk products (infant formula, growing formula, milk for pregnant and lactating mothers, adult milk), canned food and beverages, and homecare products (dish cloths, floor and bathrooms cleaners, etc). Our major principals are PT Sari Husada Tbk., PT Nutricia Indonesia Sejahtera, PT Wyeth Indonesia, PT 3M Indonesia. For further information on our principals just click our principals & products section
As described in our corporate vision, Tigaraksa is determined to become the leading in sales and distribution business in Indonesia. We have pioneered the sales and distribution business years ago and we are continuing the journey to excellence in the business.
To Be A Market Driven Sales Organization
Tigaraksa’ sales and distribution business, as the backbone of our overall business, focuses on creating a market driven sales organization. How do we do that? We are currently developing an innovative system which integrating our roles as distributors with those of our principals, through the following innovations:
Integrated Supply/Demand Chain
At the moment, we are establishing an on-line and integrated information system which will facilitate our principals to (i) access information on sales from modern trade outlets and urban provisions outlets, stock positions, etc. Using those facilities both the principals and Tigaraksa as distributors will be able to create a one number system (12 months rolling forecast) which at the end will create automatic replenishment system that will significantly increase efficiency at all process line of both our principals and Tigaraksa’s business (i.e.: reducing stock level, working capital efficiency).
Aside from Information Technology Utilization, we are maximizing our capability of handling and integrating the distribution process of our principals’ products. In the future, we are planning to provide our principals with our service for physical handling of finished goods at principals’ warehouse; which is actually a logical consequence Tigaraksa being the distributor.
Trade Marketing
Having the common goal to achieve volume and profit, we understand the need for integrating marketing and promotional activities performed by marketing troops of our principals with those which are our responsibilities as distributor.
Our sales teams will jointly cooperate with our principals marketing teams by conducting marketing researches, sales and information management and category management. Category management involves managing products by its category and customizing each category’s product mix, merchandising, and promotions based on customers’ preferences on a store by store basis.
By doing so, our principals marketing teams will be able to focus on their part of marketing activities i.e. product management, packing, consumer promo, advertising, etc.
How far are we to an integrated relationship with our principals?
In mid 2005, we launched an Executive Information System, a facility which gives access to some important information and an update of certain data i.e. service level from Principal/Account and stock positions. We have also implemented On-Line & Auto Ordering PO System to selected modern trade accounts such as Alfamart, Indomaret & Indogrosir. Please see section Our Strive For Excellence for more information on our recent innovations.
Our Strong Network
As a major distribution company, we have a nation-wide network covering 155 modern trade accounts or 3.191 stores and 120.000 urban provisions outlets. Tigaraksa directly handles the sales and distribution to modern trade stores. To improve our level of service and increase the speed of delivery to maintain goods availability at all time, in year 2000, our S&D division has implemented a 24 hours delivery services to modern trade outlets. The sales and distribution of products to urban provisions outlets are managed in cooperation with 105 sub-distributors and 5 agents operating within Indonesian territory.
Sub-distributor functions as business partners to channel products to various outlets mainly the traditional outlets, in line with the division policies and under supervision of the respective Area Sales Supervisors. Each sub-distributor manages the distribution of products within certain agreed area.
To support day-to-day operational activities of our sub-distributors and also, in order to integrate our information system, Tigaraksa provides a computer-based operation information system, the Scylla system, to our sub-distributors which enables us to obtain real time and accurate information and analysis which will help the Management in organizing and providing principals with value added information.
Click here to see how vast our distribution channel is, or find out about our distribution network, our warehouses, and information on our sales forces.
Our Principals & Products
Over the years, Tigaraksa has served major companies in selling and distributing fast moving consumer products including milk products (infant formula, growing formula, milk for pregnant and lactating mothers, adult milk), canned food and beverages, and homecare products (dish cloths, floor and bathrooms cleaners, etc). Our major principals are PT Sari Husada Tbk., PT Nutricia Indonesia Sejahtera, PT Wyeth Indonesia, PT 3M Indonesia. For further information on our principals just click our principals & products section
Copyright © 2005 Tigaraksa Satria, Tbk. All right reserved.